Privacy Policy

Last updated: October 05, 2020
The following document will delineate My Lifeline Wireless' Privacy Policy by describing our policies and procedures that govern the collection and use of our website visitor's data. It will govern how you use the Service and tells You about Your privacy rights and how the law protects You.

Our goal is to provide the optimal experience for our website visitors. In order to continue and grow, we will use Your Personal data. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to My Lifeline Wireless.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: New York, United States
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to MyLifelineWireless.com, accessible from https://emergencybroadband.net/
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies.

We use both session and persistent Cookies for the purposes set out below:

  • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Marketing and Remarketing

Declining e-mail offers

My LifeLine Wireless will only send our customers e-mail regarding promotional offers or other news if a customer grants us permission to do so and provides an email address. A customer has the right to choose not to receive direct marketing communications by opting-out or unsubscribing. A customer can opt-out or unsubscribe from our e-mail list by clicking on the unsubscribe link found at the bottom of every message or promotion delivered electronically to our customers. Upon such election, My LIfeline Wireless (a) will not contact that customer directly with My LIfeline Wireless promotional messages, and (b) will not use customer identifiable information obtained from that customer's registration to contact that customer with My LIfeline Wireless product or service messages.

Marketing Partners

My Lifeline Wireless uses Google Ads Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the My Lifeline Wireless website you use. All settings are designed to provide you reminders without inundating you with ads at every turn. We accomplish this by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

ReCaptcha

Collecting Information for Google

This site may have implemented the Invisible reCAPTCHA and use of the Invisible reCAPTCHA is subject to the Google Privacy Policy and Terms of Use. The Google reCAPTCHA collects hardware and software data and sends to Google for analysis to prevent SPAM on contact forms.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Lifeline Wireless has developed policies specifically designed to protect each of our website visitor's data.

Customer Identifiable Information – As the term suggests, "customer identifiable information" is a portion of the personal information which can be associated with a specific individual, entity or device. Examples include customer name, date of birth, address, telephone number, e-mail address, partial or full social security number, device ID and geolocation. The collection of customer identifiable information is a critical element in GotoMarketing's day-to-day operations in order to conduct business and offer services and to maintain the highest level of customer service for all customers and website visitors. GotoMarketing endeavors to safeguard the customer identifiable information obtained from its website users and visitors (collectively, "customers") from any unauthorized intrusions.

Customer Proprietary Network Information (CPNI) – This information is a subset of the personal Information that is generated in connection with the telecommunications services we provide to you. CPNI includes, for example, call details, call location information, and certain information about your rate plans and features. CPNI does not include your name, address, and phone number.

Financial Information – GotoMarketing collects credit card information, including account number, card holder name and address for payment of products and services purchased by customers.

Health Information – For those customers qualifying for the federal LifeLine Assistance Program, personal information may be appended with information obtained through third party sources, such as Health Maintenance Organizations (HMO), for the purpose of corroborating a potential customer’s enrollment eligibility. GotoMarketing will share the mobile number with the HMO providers associated with those customers. If a child or other beneficiary is the qualifying recipient for the Lifeline Assistance Program, we will also collect the child’s or other beneficiary’s name, date of birth, and partial social security number to verify their eligibility in the program.

Network and Device Information – We may collect information about your use of your device and our network, how you use or access our service or website, WiFi usage, and performance information. Some examples of this type of information include internet protocol (IP) addresses the type of Internet browser you are using, the type of operating system you have configured on your computer or phone, the domain name of the website and/or Internet Service Provider (ISP) from which you are linked to our website, the model of phone that you are using, device identifier (“UDID”), web browsing and wireless application use information, as well as date/time stamp, and/or clickstream data to analyze trends in aggregate and administer our website. GotoMarketing may also collect anonymized aggregated network strength data. This data may combine geolocation information, signal data and other information to help GotoMarketing monitor the strength and reliability of the services we provide to our customers.

Children – GotoMarketing websites are not structured to attract children under the age of 13. GotoMarketing believes there is no information on its websites which are inappropriate or objectionable for viewing by children. GotoMarketing does not knowingly, directly or passively collect information from children under the age of 13. Ordering online products and services from GotoMarketing is limited to adults (ages 18+). Of course, wireless devices and services purchased for family use may be used by minors without the knowledge of GotoMarketing. If that happens, any information collected from the usage will appear to be the personal information of the actual adult subscriber and treated as such under this Policy.

How information is collected:

We collect personal and non-personal information from customers based upon our business relationship and the nature of the products and services we provide. You supply information to us when you use our products and services, when you visit our web site, make a purchase from us, or when you establish or modify an online account. Additionally, you may also provide us with information when you interact with our customer service representatives or participate in online surveys.

We also automatically collect information associated with your use of your device and our products and services. When you visit our website, we may store information on your computer that allows us to identify you immediately. This process is often referred to as "cookie" technology. More specifically, a cookie is a commonly used Internet standard which stores, in a very small text file on the customer's hard disk, information specific to the customer. We and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. GotoMarketing and its partners also use web beacons, widgets and server log files, in addition to cookies, to collect and or store demographic information about our user base as a whole. You can control the use of cookies at the individual browser level but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

How information is used:

GotoMarketing uses your information for various purposes, including but not limited to, billing purposes such as the auto-refill program, to provide or change service, to anticipate and resolve problems with your service, or to inform you of products and services that better meet your needs. This means that GotoMarketing may use your information in conjunction with information available from other sources, to market new services that may be of interest to you. We also use your information for market research, and for optimizing our systems in order to deliver the best customer experience possible.

We and our authorized advertising partners use cookies and other similar technologies to collect information to help tailor the ads you see on our sites and to help make decisions about ads you see on other sites. We use third-party advertising companies to serve ads on our behalf. These companies employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note that by "opting out" you will no longer receive targeted advertising. You will, however, continue to receive general advertising in the form of generic ads.

All GotoMarketing Wireless Inc. brands participate in the Adobe Experience Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. Learn more about how Adobe does this.

GotoMarketing uses mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

Information Sharing

Your wireless number may be appended in the context of text messaging services operated by third party vendors. These vendors directly contact customers on behalf of GotoMarketing, via text messages, with a series of marketing materials, reminders, etc. An opt-out mechanism is provided in these messages in compliance with applicable laws.

When GotoMarketing uses third parties to perform services on its behalf, such as marketing, fulfillment services and shipping to customers, GotoMarketing will request that such third parties protect your customer identifiable information consistently with this privacy policy. GotoMarketing will not, however, disclose your customer identifiable information to third parties who want to market products to you without your express, written or equivalent electronic consent. GotoMarketing will not sell, trade, or disclose to third parties any customer identifiable information derived from the registration for, or use of, a GotoMarketing product or service-- including customer names and addresses-- without the consent of the customer.

GotoMarketing may, however, use and/or disclose customer identifiable information, which may include personal information, to a third party:

to investigate and help prevent potential fraud, other unlawful activity or activity that threatens a service network;
as required by law, such as to comply with a subpoena, request by public authorities for meeting national security or law enforcement requirements, or other similar legal process;
when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
to any other third party with your prior consent to do so;
if GotoMarketing is involved in a merger, acquisition, or sale of all or a portion of its assets.
Cobranding

GotoMarketing also partners with other companies who supply software applications for use on our website. The software is used to collect survey or feedback information or support real-time chat sessions from customers who visit our website and utilize these tools. Information from your web session, including your device serial number, phone number, and account email may be associated with your responses when utilizing these tools. This information is used by GotoMarketing exclusively for analysis of survey or feedback results and will not be shared with any third parties for any other purposes.

How long your information is retained:

We will retain your information only as long as needed for business, tax and/or legal purposes. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We will destroy your information once it is no longer needed.

How Customers and Visitors can restrict and protect information use:

Declining e-mail offers

GotoMarketing will only send our customers e-mail regarding promotional offers or other news if a customer grants us permission to do so and provides an email address. A customer has the right to choose not to receive GotoMarketing e-mail direct marketing communications by opting-out or unsubscribing. A customer can opt-out or unsubscribe from our e-mail list by clicking on the unsubscribe link found at the bottom of every message or promotion delivered electronically to our customers. Upon such election, GotoMarketing (a) will not contact that customer directly with GotoMarketing promotional messages, and (b) will not use customer identifiable information obtained from that customer's registration to contact that customer with GotoMarketing product or service messages.

Security

GotoMarketing has gone to great lengths to implement technology and security features to safeguard the privacy of your customer identifiable information from unauthorized access or improper use. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). GotoMarketing, based on its judgment, will continue to enhance its security procedures as new technology becomes readily available. However, since there is no such thing as "perfect Internet security," GotoMarketing cannot guarantee 100% security. If you have any questions about security on our website, you can contact us at contact@GotoMarketing.com.

Other Websites

GotoMarketing's websites may contain links to other websites that are not owned or controlled by GotoMarketing. Any personal information collected by such third party websites is not governed by this Privacy Policy. We recommend that you examine the privacy policies of such third party websites prior to submitting any personal information.

In some instances, our website content is also featured on other websites with differing or non-existent privacy policies. These websites may collect personal information from website visitors that may or may not be used in conjunction with our website information. Prior to supplying personal information to any third party company linking to our website, please read and understand the privacy policy of such third party company.

Advertisements

Advertisements may appear on pages throughout our website. Some advertisements may request information directly from our customers or take our customers to websites that may request personal information. GotoMarketing has no control over its advertisers' privacy policies, so please examine the privacy policy of any company advertising on our website prior to submitting any personal information.

Public Forums/Blogs

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You should not provide personally identifiable information in any publicly accessible blog or community forum. To request removal of your personal information from our blogs and forums contact us at privacy@GotoMarketing.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Refer A Friend

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address and automatically generate a one-time email to send your friend inviting him or her to visit the site. If you use the “Import Contacts” feature, we may collect your friends’ names and addresses in order to administer GotoMarketing’s Refer-A-Friend program. GotoMarketing does not store your friend's information or use it for any other purpose.

Gift Purchases

If you purchase a gift, we will ask you for the recipient’s name, and mailing address in order to ship product to the individual. GotoMarketing does not retain the recipient’s information or use it for any other purpose.

Social Media Features

Our website includes Social Media Features and Widgets, such as the "Share This" button or other interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing the Feature or Widget.

Surveys

Occasionally, we may conduct surveys on our website. Surveys are conducted at random and are completely voluntary to our website visitors. The survey may require a customer to provide customer identifiable information in exchange for the information or services provided by the survey. We may use this information in an aggregate manner to better tailor the types of services, information, and advertising that are provided on our website.

Mobile Applications

You may receive push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you do not wish to receive these types of communications, you may turn them off at the device level.

Geolocation

You may opt-out of location based services at any time by editing the location services setting at the device level.

GotoMarketing reserves the right to change its privacy policy by publishing new terms on its website at any time. If we make any material changes we will notify you by means of a notice on our website prior to the changes becoming effective. Your continued access and use of our websites constitutes your acknowledgment and acceptance of such amended policy.

How Customers and Visitors can access and update personal information:

You have the right to amend or update inaccurate or incomplete personal information, request deletion of your personal information, or request that we no longer use it. Upon request, GotoMarketing will provide you with information about whether we hold any of your personal information. To make your request, provide us with your first and last name, cellular telephone number and email address. Make your request to privacy@GotoMarketing.com. We will respond to your request within a reasonable timeframe.

You can verify your account and manage your data by logging into the “my Account” portal or by contacting Customer Service. To manage your personal account on line, log into the “my Account” portal and select the “Update Your Profile” link. Delete or change your personal information from the form and select “Submit” at the bottom of the page.

If you do not remember or are not able to use your information to log onto the “my Account” portal, please contact a Customer Care agent by calling 1-800-867-7183. All requests for changes or deletion of account information require account verification by answering security questions or providing the Personal Identification Number (PIN) you set when you first activated your account.

In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.

Your California Privacy Rights

California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for their direct marketing purposes. As stated in this Privacy Policy, we will not sell your Personal Information to other companies and we will not share it with other companies for them to use for their own marketing purposes without your consent.

California Web Site Data Collection & “Do Not Track” Notices

Web Site Data Collection: GotoMarketing does not knowingly allow other parties to collect personally identifiable information about your online activities over time and across third-party web sites when you use our websites and services.

“Do Not Track” Notice: The providers of “do not track”: and similar signals do not yet operate according to common, industry-accepted standards. Therefore, GotoMarketing currently does not respond to those signals. For more information on Do Not Track, please visit www.allaboutdnt.com.

California customers who wish to request further information about our compliance with these requirements or have questions or concerns about our privacy practices and policies will find the contact information at the end of this policy.

Nevada Privacy Law (SB 220)

Nevada consumers have a right to submit a request to opt-out of sale of personal information, called under the Nevada Privacy Law as “covered information.” Upon receipt of a verified request, both as to the submission and the identity of the consumer, GotoMarketing will ensure that no covered information is sold as defined under the Nevada Privacy Law. GotoMarketing will further notify the customer within 60 days after receipt that the request has been processed. At this time, Nevada residents can only submit this request by calling 1-877-799-1999.Privacy Policy
Last updated: October 05, 2020
The following document will delineate My Lifeline Wireless' Privacy Policy by describing our policies and procedures that govern the collection and use of our website visitor's data. It will govern how you use the Service and tells You about Your privacy rights and how the law protects You.

Our goal is to provide the optimal experience for our website visitors. In order to continue and grow, we will use Your Personal data. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to My Lifeline Wireless.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: New York, United States
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to MyLifelineWireless.com, accessible from https://emergencybroadband.net/
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies.

We use both session and persistent Cookies for the purposes set out below:

  • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Marketing and Remarketing

Declining e-mail offers

My LifeLine Wireless will only send our customers e-mail regarding promotional offers or other news if a customer grants us permission to do so and provides an email address. A customer has the right to choose not to receive direct marketing communications by opting-out or unsubscribing. A customer can opt-out or unsubscribe from our e-mail list by clicking on the unsubscribe link found at the bottom of every message or promotion delivered electronically to our customers. Upon such election, My LIfeline Wireless (a) will not contact that customer directly with My LIfeline Wireless promotional messages, and (b) will not use customer identifiable information obtained from that customer's registration to contact that customer with My LIfeline Wireless product or service messages.

Marketing Partners

My Lifeline Wireless uses Google Ads Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the My Lifeline Wireless website you use. All settings are designed to provide you reminders without inundating you with ads at every turn. We accomplish this by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.”

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

ReCaptcha

Collecting Information for Google

This site may have implemented the Invisible reCAPTCHA and use of the Invisible reCAPTCHA is subject to the Google Privacy Policy and Terms of Use. The Google reCAPTCHA collects hardware and software data and sends to Google for analysis to prevent SPAM on contact forms.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Lifeline Wireless has developed policies specifically designed to protect each of our website visitor's data.

Customer Identifiable Information – As the term suggests, "customer identifiable information" is a portion of the personal information which can be associated with a specific individual, entity or device. Examples include customer name, date of birth, address, telephone number, e-mail address, partial or full social security number, device ID and geolocation. The collection of customer identifiable information is a critical element in GotoMarketing's day-to-day operations in order to conduct business and offer services and to maintain the highest level of customer service for all customers and website visitors. GotoMarketing endeavors to safeguard the customer identifiable information obtained from its website users and visitors (collectively, "customers") from any unauthorized intrusions.

Customer Proprietary Network Information (CPNI) – This information is a subset of the personal Information that is generated in connection with the telecommunications services we provide to you. CPNI includes, for example, call details, call location information, and certain information about your rate plans and features. CPNI does not include your name, address, and phone number.

Financial Information – GotoMarketing collects credit card information, including account number, card holder name and address for payment of products and services purchased by customers.

Health Information – For those customers qualifying for the federal LifeLine Assistance Program, personal information may be appended with information obtained through third party sources, such as Health Maintenance Organizations (HMO), for the purpose of corroborating a potential customer’s enrollment eligibility. GotoMarketing will share the mobile number with the HMO providers associated with those customers. If a child or other beneficiary is the qualifying recipient for the Lifeline Assistance Program, we will also collect the child’s or other beneficiary’s name, date of birth, and partial social security number to verify their eligibility in the program.

Network and Device Information – We may collect information about your use of your device and our network, how you use or access our service or website, WiFi usage, and performance information. Some examples of this type of information include internet protocol (IP) addresses the type of Internet browser you are using, the type of operating system you have configured on your computer or phone, the domain name of the website and/or Internet Service Provider (ISP) from which you are linked to our website, the model of phone that you are using, device identifier (“UDID”), web browsing and wireless application use information, as well as date/time stamp, and/or clickstream data to analyze trends in aggregate and administer our website. GotoMarketing may also collect anonymized aggregated network strength data. This data may combine geolocation information, signal data and other information to help GotoMarketing monitor the strength and reliability of the services we provide to our customers.

Children – GotoMarketing websites are not structured to attract children under the age of 13. GotoMarketing believes there is no information on its websites which are inappropriate or objectionable for viewing by children. GotoMarketing does not knowingly, directly or passively collect information from children under the age of 13. Ordering online products and services from GotoMarketing is limited to adults (ages 18+). Of course, wireless devices and services purchased for family use may be used by minors without the knowledge of GotoMarketing. If that happens, any information collected from the usage will appear to be the personal information of the actual adult subscriber and treated as such under this Policy.

How information is collected:

We collect personal and non-personal information from customers based upon our business relationship and the nature of the products and services we provide. You supply information to us when you use our products and services, when you visit our web site, make a purchase from us, or when you establish or modify an online account. Additionally, you may also provide us with information when you interact with our customer service representatives or participate in online surveys.

We also automatically collect information associated with your use of your device and our products and services. When you visit our website, we may store information on your computer that allows us to identify you immediately. This process is often referred to as "cookie" technology. More specifically, a cookie is a commonly used Internet standard which stores, in a very small text file on the customer's hard disk, information specific to the customer. We and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. GotoMarketing and its partners also use web beacons, widgets and server log files, in addition to cookies, to collect and or store demographic information about our user base as a whole. You can control the use of cookies at the individual browser level but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

How information is used:

GotoMarketing uses your information for various purposes, including but not limited to, billing purposes such as the auto-refill program, to provide or change service, to anticipate and resolve problems with your service, or to inform you of products and services that better meet your needs. This means that GotoMarketing may use your information in conjunction with information available from other sources, to market new services that may be of interest to you. We also use your information for market research, and for optimizing our systems in order to deliver the best customer experience possible.

We and our authorized advertising partners use cookies and other similar technologies to collect information to help tailor the ads you see on our sites and to help make decisions about ads you see on other sites. We use third-party advertising companies to serve ads on our behalf. These companies employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note that by "opting out" you will no longer receive targeted advertising. You will, however, continue to receive general advertising in the form of generic ads.

All GotoMarketing Wireless Inc. brands participate in the Adobe Experience Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions. Learn more about how Adobe does this.

GotoMarketing uses mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

Information Sharing

Your wireless number may be appended in the context of text messaging services operated by third party vendors. These vendors directly contact customers on behalf of GotoMarketing, via text messages, with a series of marketing materials, reminders, etc. An opt-out mechanism is provided in these messages in compliance with applicable laws.

When GotoMarketing uses third parties to perform services on its behalf, such as marketing, fulfillment services and shipping to customers, GotoMarketing will request that such third parties protect your customer identifiable information consistently with this privacy policy. GotoMarketing will not, however, disclose your customer identifiable information to third parties who want to market products to you without your express, written or equivalent electronic consent. GotoMarketing will not sell, trade, or disclose to third parties any customer identifiable information derived from the registration for, or use of, a GotoMarketing product or service-- including customer names and addresses-- without the consent of the customer.

GotoMarketing may, however, use and/or disclose customer identifiable information, which may include personal information, to a third party:

to investigate and help prevent potential fraud, other unlawful activity or activity that threatens a service network;
as required by law, such as to comply with a subpoena, request by public authorities for meeting national security or law enforcement requirements, or other similar legal process;
when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
to any other third party with your prior consent to do so;
if GotoMarketing is involved in a merger, acquisition, or sale of all or a portion of its assets.
Cobranding

GotoMarketing also partners with other companies who supply software applications for use on our website. The software is used to collect survey or feedback information or support real-time chat sessions from customers who visit our website and utilize these tools. Information from your web session, including your device serial number, phone number, and account email may be associated with your responses when utilizing these tools. This information is used by GotoMarketing exclusively for analysis of survey or feedback results and will not be shared with any third parties for any other purposes.

How long your information is retained:

We will retain your information only as long as needed for business, tax and/or legal purposes. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We will destroy your information once it is no longer needed.

How Customers and Visitors can restrict and protect information use:

Declining e-mail offers

GotoMarketing will only send our customers e-mail regarding promotional offers or other news if a customer grants us permission to do so and provides an email address. A customer has the right to choose not to receive GotoMarketing e-mail direct marketing communications by opting-out or unsubscribing. A customer can opt-out or unsubscribe from our e-mail list by clicking on the unsubscribe link found at the bottom of every message or promotion delivered electronically to our customers. Upon such election, GotoMarketing (a) will not contact that customer directly with GotoMarketing promotional messages, and (b) will not use customer identifiable information obtained from that customer's registration to contact that customer with GotoMarketing product or service messages.

Security

GotoMarketing has gone to great lengths to implement technology and security features to safeguard the privacy of your customer identifiable information from unauthorized access or improper use. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). GotoMarketing, based on its judgment, will continue to enhance its security procedures as new technology becomes readily available. However, since there is no such thing as "perfect Internet security," GotoMarketing cannot guarantee 100% security. If you have any questions about security on our website, you can contact us at contact@GotoMarketing.com.

Other Websites

GotoMarketing's websites may contain links to other websites that are not owned or controlled by GotoMarketing. Any personal information collected by such third party websites is not governed by this Privacy Policy. We recommend that you examine the privacy policies of such third party websites prior to submitting any personal information.

In some instances, our website content is also featured on other websites with differing or non-existent privacy policies. These websites may collect personal information from website visitors that may or may not be used in conjunction with our website information. Prior to supplying personal information to any third party company linking to our website, please read and understand the privacy policy of such third party company.

Advertisements

Advertisements may appear on pages throughout our website. Some advertisements may request information directly from our customers or take our customers to websites that may request personal information. GotoMarketing has no control over its advertisers' privacy policies, so please examine the privacy policy of any company advertising on our website prior to submitting any personal information.

Public Forums/Blogs

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You should not provide personally identifiable information in any publicly accessible blog or community forum. To request removal of your personal information from our blogs and forums contact us at privacy@GotoMarketing.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Refer A Friend

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address and automatically generate a one-time email to send your friend inviting him or her to visit the site. If you use the “Import Contacts” feature, we may collect your friends’ names and addresses in order to administer GotoMarketing’s Refer-A-Friend program. GotoMarketing does not store your friend's information or use it for any other purpose.

Gift Purchases

If you purchase a gift, we will ask you for the recipient’s name, and mailing address in order to ship product to the individual. GotoMarketing does not retain the recipient’s information or use it for any other purpose.

Social Media Features

Our website includes Social Media Features and Widgets, such as the "Share This" button or other interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing the Feature or Widget.

Surveys

Occasionally, we may conduct surveys on our website. Surveys are conducted at random and are completely voluntary to our website visitors. The survey may require a customer to provide customer identifiable information in exchange for the information or services provided by the survey. We may use this information in an aggregate manner to better tailor the types of services, information, and advertising that are provided on our website.

Mobile Applications

You may receive push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you do not wish to receive these types of communications, you may turn them off at the device level.

Geolocation

You may opt-out of location based services at any time by editing the location services setting at the device level.

GotoMarketing reserves the right to change its privacy policy by publishing new terms on its website at any time. If we make any material changes we will notify you by means of a notice on our website prior to the changes becoming effective. Your continued access and use of our websites constitutes your acknowledgment and acceptance of such amended policy.

How Customers and Visitors can access and update personal information:

You have the right to amend or update inaccurate or incomplete personal information, request deletion of your personal information, or request that we no longer use it. Upon request, GotoMarketing will provide you with information about whether we hold any of your personal information. To make your request, provide us with your first and last name, cellular telephone number and email address. Make your request to privacy@GotoMarketing.com. We will respond to your request within a reasonable timeframe.

You can verify your account and manage your data by logging into the “my Account” portal or by contacting Customer Service. To manage your personal account on line, log into the “my Account” portal and select the “Update Your Profile” link. Delete or change your personal information from the form and select “Submit” at the bottom of the page.

If you do not remember or are not able to use your information to log onto the “my Account” portal, please contact a Customer Care agent by calling 1-800-867-7183. All requests for changes or deletion of account information require account verification by answering security questions or providing the Personal Identification Number (PIN) you set when you first activated your account.

In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.

Your California Privacy Rights

California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for their direct marketing purposes. As stated in this Privacy Policy, we will not sell your Personal Information to other companies and we will not share it with other companies for them to use for their own marketing purposes without your consent.

California Web Site Data Collection & “Do Not Track” Notices

Web Site Data Collection: GotoMarketing does not knowingly allow other parties to collect personally identifiable information about your online activities over time and across third-party web sites when you use our websites and services.

“Do Not Track” Notice: The providers of “do not track”: and similar signals do not yet operate according to common, industry-accepted standards. Therefore, GotoMarketing currently does not respond to those signals. For more information on Do Not Track, please visit www.allaboutdnt.com.

California customers who wish to request further information about our compliance with these requirements or have questions or concerns about our privacy practices and policies will find the contact information at the end of this policy.

Nevada Privacy Law (SB 220)

Nevada consumers have a right to submit a request to opt-out of sale of personal information, called under the Nevada Privacy Law as “covered information.” Upon receipt of a verified request, both as to the submission and the identity of the consumer, GotoMarketing will ensure that no covered information is sold as defined under the Nevada Privacy Law. GotoMarketing will further notify the customer within 60 days after receipt that the request has been processed. At this time, Nevada residents can only submit this request by calling 1-877-799-1999.